If traditional marketing is the act of presenting something to another person, what is online marketing? All we have to do is add a single word to the original definition, and you get the following: “Online marketing is the act of presenting something to another person online.” (Miller 2010) It’s that simple and that complex. … Read moreWhat is online marketing?
Online marketing is radically changing the way in which consumers are related to companies and vice versa. Online marketing allows small businesses to fight on equal footing against big multi-million dollar budgets. The reason for this paradox is very simple. The marketing content reaches the user through the screen of your device, either desktop (PC, … Read moremarketing introduction