What is online marketing?

If traditional marketing is the act of presenting something to another person, what is online marketing? All we have to do is add a single word to the original definition, and you get the following: “Online marketing is the act of presenting something to another person online.” (Miller 2010) It’s that simple and that complex. … Read moreWhat is online marketing?

What is the importance of marketing?

Marketing is of vital importance for any type of business. It is the key process of research, promotion, and sale of products or services to your respective business target audience. It is important that you use marketing to promote any business, brand, and offer. Without it, how are you going to make those sales? As … Read moreWhat is the importance of marketing?

FROM TRADITIONAL MARKETING TO ONLINE MARKETING

When we talk about online marketing we refer to the techniques that are available to companies and merchants to promote, advertise and sell their products, services or their own brand through the Internet. Before delving into online marketing it is convenient to analyze the concept of traditional marketing. What is marketing? There is a tendency … Read moreFROM TRADITIONAL MARKETING TO ONLINE MARKETING