A guided and intensive course on the world of business

A guided and intensive course on the world of business

I was always a voracious reader, but before deciding what I would learn
everything I could about the world of business, practically
I only read novels. I grew up in New London, a small agricultural town in northern Ohio whose commercial activity is based on agriculture and electric power. My mother is a librarian and works in a youth library, and my father was a science teacher fifth of primary school and then director of a school of education primary. Books were part of my life, but not in it The world of business entered.

Before getting my first serious job I did not know what a
company or how it worked; I thought it was a place where
People went from Monday to Friday and then earned a salary. Not for a moment
I imagined that there were companies like Procter & Gamble I applied for the position that catapulted me to the world of the company. Working for P & G was like following a program of studies.

The volume and orientation of the business (and the complexity of running a company of that size) left me cold. During the
first, three years that I worked for the company I participated in the taking
of decisions that affected the entire business process: creation
of new products, increased production, allocation of
million dollar marketing campaigns and consolidation of
distribution networks with retailers as important as Walmart, Target, Kroger, and Costco.

At P & G, as assistant to the brand director, direct teams
composed of thirty or forty people among employees, contractors and department personnel, who competed among themselves for

the projects, plans, and priorities. There was much that was in
game and the pressure was intense. Today I cannot help marveling at the thousands of working hours, the millions of dollars


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